Want to offer your buyers an extra bonus this holiday season? Why not offer gift wrap? It’s a great way to make a few extra dollars, while sending your items out ready for giving. The presentation looks great, and weary shoppers will love you for it. If you make your own handmade wrapping paper and tags or use recycled materials, it really completes the handmade package!
You must list gift wrap as a supply and not a service to comply with the policies in the DOs & DON’Ts of Etsy. These guidelines should help:
- The gift wrap should be a stand-alone listing in your shop. The buyer must not be required to make a separate purchase from your shop in order to buy the gift wrap.
- List the gift wrap as a commercial supply if you’re using paper and packaging you’ve purchased. The top-tag (Category) should be Supplies; the second tag should be Commercial. Be sure to also tag it as gift wrap.
- If the gift wrap is handmade by you, you may list it as a handmade supply or paper good. In this case, the top tag (Category) could be either Supplies or Paper Goods. Be sure to also tag it as gift wrap.
- Be prepared to sell only the gift wrap if someone purchases it without also buying an item from your shop. (You’re selling the gift wrap as an item, not the service of wrapping. It’s possible a shopper might just want the wrapping paper.)
- Be sure to include the details about this gift wrap (dimensions, materials, colors, embellishments, etc).
- Make a note in your shop’s item descriptions that you offer gift wrap, and the buyer must purchase the gift wrap in addition to the item they would like wrapped.
- Also note this gift wrap will only be available for items in your shop. (Some new shoppers may not realize Etsy is made up of many unique shops.)
- You may want to make a note that your customer should purchase the item and the gift wrap at the same time. You can note this in your gift wrap listing and your item listings.
Follow those tips and you will be ready to offer a special little extra for your customers! And get creative — handmade wrapping paper, crocheted ribbon, sewn fabric bags are all great handmade alternatives to store-bought wrapping paper.
Will you be offering gift wrapping this holiday season? Share your plans in the comments.