The Etsy Blog

Etsy Success Story: Working Class Heroes

Etsy.com handmade and vintage goods

You’ve seen those big sellers on Etsy who seem to be making sales left and right. You have to wonder how they’ve made it to where they are: can they actually be FOR REAL? What’s their recipe for success? And just how do they do it?

This week’s installment of our Etsy Success Story series features Monie & James of WorkingClassHeroes!  In little under 5 months of selling on Etsy, workingclassheroes has taken the site by storm and has literally become an overnight success making well over 1020 sales!  Dwelling in Vienna, Austria, this clever pair never dreamed of how quickly they would succeed in building an online international customer base. They are grateful that they stumbled across Etsy "whilst surfing online."  You’ve seen those well designed and coveted grey wool laptop, and camera cases; and if you haven’t gotten one of your own yet, you best hurry!  Find out what makes workingclassheroes tick below:

How did you first hear about Etsy, and what made you decide to open a shop on the site?
We stumbled across Etsy whilst surfing online and we were so excited about the site because at that time we only had visions of selling our work in local design shops and that the online side of the business would come later. In fact, the way it’s worked out is completely the opposite and now we have a worldwide customer base from the start.

What do you think your key to success for selling on Etsy has been?
Our ideas and designs meeting the perfect opportunity, loads of luck and of course the whole package of good customer service, listing frequently, perfect photos and good presentation.

How do you promote your shop?
We have been so busy right from the start working on our orders that we actually haven’t even had a minute to think about self promotion. We’re lucky that the worldwide design blogger community, major design websites, magazines and of course Etsy liked and featured our products. This has all had a really positive snowball effect!

How do you handle such a large volume of sales in your shop? What systems have you created to manage the orders?
There’s two of us and we work really closely together with each having our own specific jobs to speed up the whole process of preparing an order. We basically have a central order list that is updated as new orders come in and existing ones are shipped out. This is really the heart of it so we know exactly what work we have on the go.

Are your orders mostly from repeat buyers or new buyers… what do you do to gain repeat buyers?
It’s almost been an overnight success for us so the majority of our customers are first time buyers. Having said that we’re already seeing people come back for more or being recommended to us by friends that already own a piece of WORKING CLASS HEROES history!

How do you stay motivated? Does it come naturally?
Our main motivation is that we’ve found something we can work on together, it’s a perfect symbiosis of both our styles, designs and personalities. This is what we want to do and we love it.

Do you "Etsy" full time or do you have another job too?
We ‘Etsy’ almost 24/7. It even follows us into our dreams.

If you "Etsy" full time, were you able to quit your day job due to your success selling on Etsy?
Actually we quit our jobs in advertising before we started to really focus on Etsy, we needed time to work on what we are really passionate about… and (knock on wood) it really was worth it.

What is your favorite current Etsy Feature?
We like the Pounce feature if we have to mention one and we’re looking forward to a day when we might have a little time to do some hardcore Etsy shopping.

What features do you use most on Etsy?
Definitley the ‘relist’ feature.

What goals do you have for your Etsy shop 1 year from now?
To keep going and growing as well as we are now would be perfect.

Anything else you want to add?
We really love the internationality of Etsy, we have found (or rather they found us) a lot of brilliant worldwide customers we would never have dreamt of reaching! A big thanks goes out to Etsy!
We hope Etsy sticks to its handmade marketplace roots whilst at the same time growing massively!

Check out workingclassheroes’ top Etsy picks are in the gallery below: