APOM (an acronym that stands for A Part of Me) is a Melbourne based women’s clothing label who have been selling on Etsy for almost a year. Kajsa and Kate, the girls behind the label met at university started designing together in their final year, both undertaking a second degree. They know the importance of a great photograph which in evident in their product listings. Today they will share a few tips and tricks that they have learnt along their journey with APOM on how to find and work with models.
How to choose the right model
Having the right look for your brand is so important. Before choosing a model have a think about who your customer is. Write down a few things about them, hobbies, interest, social demographic , age. As elegant and beautiful you want your pictures to be the images need to be relatable to your customer, your model should essentially represent your target audience. Knowing who your customer is one of the most important parts of your business.
Where to find models
Regardless of the size of your budget you can still find a great professional model to suit your needs. Using a Model who knows how to pose and can hold herself throughout he whole photo-shoot is so important. Our best advice is to not use your a friend or family member. Even if you think they are most beautiful person in the world, they most likely are but they are not a model. Often it is much easier to work with someone you don’t know than with a friend, as friends are more likely to get awkward and shy in front of the camera.
There are websites such as Model Mayhem and Facebook groups such as ‘Melbourne Creative Network’ (or creative networks for your city) where you can find models who are working freelance and looking to build their portfolio.
Some model agencies often have models that are ‘in development’ meaning they are at the early stages of their career and looking to build a professional folio. Many models work with small creative businesses in order to build their portfolios and gain experience. Here are some tips about what to write when enquiring about models
- Writing a little bit about your business, eg we are a women’s clothing label based in Melbourne. Attach the link to your Etsy shop.
- State what you want the model for. Eg. We are looking for a model to shoot our spring summer 13/14 look book.
- The date of the shoot and how long you will require the model for.
- What you can offer we (payment/ contra) if they have any models interested in working with you make sure you state what you can offer the agency and the model. eg we are working with (photographers name) and you are welcome to include the images in the models portfolio.
Don’t expect to get something for nothing.
Remember your model needs to resonate with your customer, so brief your model on the character you want her to represent. An easy way to do this is tell her who your target customer is, details about her personality and what she likes doing, this will help your model with the shoot.
Briefing your model
Remember your model needs to be relatable with your customer, so brief your model on the character you want her to represent. An easy way to do this is tell her who your target customer is, details about her personality and what she likes doing, this will help your model focus to work towards.
Do some research and work out what poses you want. Most models have their own pose but way she poses must relate back to your customer, if your customer is the girl next door you may not want her posing as a 50’s sex icon. Trying a few poses can work well and provide extra visual interest for your shop. Its also good as a reference point for both the model and yourself to see what works well in photographs.
We hope these tips have been helpful and remember each time you do a shoot you will learn more and more and discover ways to improve the look of your store. Happy selling!