Shop Etsy

Introducing the Etsy School Program

Feb 7, 2014

by vehementoolbox handmade and vintage goods

When you work alone at home, you can feel isolated. Sometimes, to move forward, you need someone who can give you suggestions, critiques, share their own hard-won experiences or just offer friendly encouragement. Our Etsy school program gives you all of this: learn how to improve your shop, connect with new friends, and have fun!

Etsy School has been getting underway in the Australian and New Zealand teams and consists of a series of educational projects and workshops to participate in with the team. There are four educational modules with resources and exercises to try with a teammate to improve your shop and four Team projects where your Team can work together on an activity or event. A global overview of the upcoming school year will be revealed by our pals at EtsyUK in early February. Stay tuned or join an Etsy New Year Meet-Up to discover our schedule first hand and connect with your local Team.

Give your shop a total review in February

February is the first educational module. We suggest you work with a partner in your Team during the month of February on three topics to give your shop a full review. It will be a great month to set up a new shop or give your existing shop a makeover.

The program is divided into 4 weeks :

  • First week : Meet your partner, do a shop critique and set goals
  • Second week – Photography focus
  • Third week – Getting Found : SEO, tags, titles
  • Fourth week – Promotion and Marketing with focus on social media

Each student will receive a workbook with suggested activities, resources and exercices to do with her partner for each week of the month.

How to join the Etsy School program?

Though semester has already started, you can still join in! Etsy School program is exclusively available for Team members. Teams are a community feature where you can gather with peers to socialise, get advice from experienced members, and share information about running a business in your area or about a specific topics.

If you’re already member of a local Team

Browse through the current discussion threads in your Team and see if they are running the Etsy School program in February. If you can’t find anything in the team, you can also reach out to the Captain or Leaders of the team and ask them if they plan to do one or volunteer to organize it.

If you’re not in a local Team yet

Join a participating Team. You can find a list below. You can also browse our Teams page and find it on your own. To narrow the selection of teams, search for your hometown, region or country. Once you’ve found a few teams that you’re interested in, review their “About this team” and “Who can join?” sections on their main pages. Teams can be completely open to new members or have strict membership guidelines — this information will give you a good idea of what’s expected of their members before joining.

After joining the Team, browse through the current discussion threads in the team and see if they are running the Etsy School in February.

You can’t find anything in your area?

You can create a new Team for your city, your region or your state, start inviting new members from your area and organize your own Etsy School program!

These are the Australian and New Zealand teams taking part in Etsy Schools:

BrisStyle Team
Custom Orders Australia
Australian Wandarrah
Etsy in Australia & New Zealand shop successes
Western Australia Street Team

What are you waiting for? Join up to a team, make some friends and learn some great tips to revamp your shop!


  • AkinoStudio

    Ann-Marie from AkinoStudio said 6 years ago

    Why can this activity only be done with a person in a regional team? Most Etsy sellers are already members of teams of their choosing so it would be sensible to allow everyone to work with a team member in any of their current teams. Why expect people to join new teams when they would probably prefer to work within a team where they already know and respect the other team members.. Or have I misunderstood what you are saying about how to participate?

  • vehementoolbox said 6 years ago

    Hi Ann-Marie, Any team including topical teams are able to participate in the Etsy School program. This post is tailored for Australia and New Zealand audiences, but you are welcome and encouraged to approach your team leader to begin the program at any point. You may see the original post on the UK blog here: This is a list of the forthcoming modules in Etsy School, so you can approach your favourite team's leader at any time and get started with the next module:

  • AkinoStudio said 6 years ago

    Thanks Susie It would have been good if this was clarified in the Article. Most Etsy sellers in AU and NZ would be in topical teams. AM

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