Pictured above are the 2016 Community Choice Etsy Awards winners Needle & Nail. Photo taken by Jodi Bennett
Hi everyone, it is exciting to be at the start of another year for the Etsy community. As we kick off 2017 the Etsy community in Australia and New Zealand is much bigger, even more beautiful and more visible than a year ago. I wanted to share a few of my favourite bits of 2016 as a reflection on how we got here.
The wonderful Etsy sellers, Captains and mentors Kristy Tull, Jess Van Den, Adam Jelic and Laurie Melia mentored more than a 1,000 new Etsy sellers onto our platform this time last year in the second year of Etsy Resolution, a boot camp to help newbies open their shop (if you have not done this yet, check out this year’s boot camp registering now here).
Haymes Loves Etsy
Some of the ways we get Etsy Australian makers work in front of new audiences is forming interesting partnerships with like minded organisations. A couple of favourite partners of mine last year were our collaborations Haymes Paint and Melbourne Museum. Haymes selected a beautiful cross section of Etsy makers homewares and featured them in their paint range launch including the beautiful magazine ad below. Swoon.
Melbourne Museum x Etsy
We collaborated with fashionistas Stef and Jess from How Two Live and local Etsy makers to create a range that is still in the Melbourne Museum shop, inspired by the stunning ‘Wild’ exhibition of animals at the museum. Not since Jenny Kee has Australiana been so hip as Esther Sandler’s bag in the range, still available in her shop as a tea-towel. It is always so wonderful to see how Etsy makers take inspiration from so many influences and this collaboration was no exception.
City to Outback
Some of the most inspiring moments for us as an Etsy Australia team is when we go to the studios of Etsy sellers living their dream, making a living on their own terms, from their passion and creativity. It was so exciting to share some of their stories in the #city2outback series of stories last year, where amazing travel photographers such as Jarrad Seng and Katherine Dorrington, visited Etsy sellers from Tasmania to the NT.
Etsy Awards, for several years now in Australia, has been a way we have discovered new talents on the Etsy platform in Australia and the winners this year were no exception to the incredible standard that is so common among Australia’s maker community. Huge congratulations to the winners whose products are featured below.
Etsy Made Local
An amazing way to also showcase what Etsy is all about, a place where you buy direct from makers and curators, is when Etsy sellers hold their own markets and Australians get a chance to meet them in person. This year the Etsy community ran six markets across Australia in late November. More than 70,000 locals got a chance to meet Etsy sellers, hear the stories behind their products and get some early Christmas shopping in at beautiful Etsy Made Local markets across Australia. Massive congratulations to the Etsy community Captains and organisers and the hundreds of Etsy sellers, some of whom sold out of stock, at these inspiring events.
Difference Makes Us
It was exciting to be a part of the first ever global brand campaign #differencemakesus by Etsy also this year, which launched in September of 2016 and showcased the amazing range and creativity of the Etsy community to millions of new Australians (I know, unbelievably a few have not heard of us yet). Check it out here.
Make For Good
Finally Christmas is a special time for Etsy as we all buy those perfect, often personalised gifts, for the special people in our lives. Etsy products were recommended this year by Marie Claire, In Style, Mind Food, Home Beautiful, My Domaine Home and many more! We also ran our Make For Good campaign with Etsy sellers again where Etsy sellers donate 20% of their Christmas gift products to Plan International Australia’s Because I am a Girl campaign. In 2015 we raised more than $30,000 together for girls at risk and helped them to reach their potential as students and micro business people in developing countries. Two incredible Etsy sellers Hepzabeth Evans and Sonia Lyne went with some journalists and digital influencer Emilie Ristevski (Hello Emilie) to see Plan’s work which created some pretty magical moments in a craft skills exchange in Cambodia. Two lucky Etsy community members will go to Sri Lanka this year as part of this campaign too.
This is what Etsy is all about. Creativity, inspiration and at its heart and soul, community. We have been privileged to serve our community for another year here in the Etsy Australia team. I am incredibly proud of the people I work with inside Etsy and constantly inspired by the Etsy community and the good and beauty we create together. Thanks to you all for a great year in 2016.
Here’s to an even more incredible 2017. We wish you all Happy New Year and much success and creative expression this year.